When the opening riff of "Good Times Bad Times" came through the radio in 1969, everything changed. In that moment, Jimmy Page cemented his legacy and altered the course of popular music with a single guitar: his Fender Telecaster. 

The Fender Jimmy Page Telecaster is an homage to that guitar, which began life in its factory White Blonde lacquer finish, then became the "mirror guitar" before taking on its final form—a magical one-of-a-kind instrument, hand-painted by Page himself, that would go on to produce some of the most iconic riffs of the 20th century.

When Led Zeppelin was formed in October 1968, the Telecaster became Page’s go-to instrument and he played it on stage and in the studio until 1969. It was also the main guitar used on the legendary Led Zeppelin I album. Page went on tour in 1969, and upon his return, he discovered a friend had kindly stripped the body and painted over the dragon paint job. The paint job compromised the sound and wiring, leaving only the neck pickup working. He salvaged the neck and put it on his brown string-bender Tele, and has since restripped and restored the body in full.

“This guitar is so special and has so much history, so I approached Fender to see if they’d be interested in recreating it,” Page said. “They really got it 110-percent right, or 150-percent right. It's so absolutely as it is, as it should be, and as it was.”